Introduction

The Ministry of Health and Family Welfare (MoHFW) has initiated a massive nationwide movement to bridge the critical gap between organ demand and donor availability. Through an Office Memorandum dated July 31, 2026, the Council of Scientific and Industrial Research (CSIR) circulated the MoHFW's directive, calling upon all Central Government Employees, Ministries, and Departments to actively participate in the "Jug Jug Jiyo Abhiyaan" (जुग जुग जियो अभियान).

This campaign emphasizes that a single deceased donor can save up to eight lives and significantly improve the quality of life for others through tissue donations like corneas, skin, and heart valves. The initiative also echoes the sentiments of the Hon'ble Prime Minister, who highlighted the transformative impact of organ donation in the 131st episode of Mann Ki Baat on February 22, 2026.

Key Highlights of the Campaign

• Launch Date: August 3, 2026, marking the 16th Indian Organ Donation Day.
• Duration: A year-long public awareness drive.
• Background: Acts as a continuation of the "Angdaan Jeevan Sanjeevani Abhiyaan" launched in July 2025.
• Target Audience: All Government of India Ministries, Departments, autonomous bodies, public sector undertakings, and their staff.

Detailed Action Plan & Guidelines

To ensure maximum outreach, the government has laid out a comprehensive action plan for its departments. Central Government Employees and their families are highly encouraged to participate in this noble cause.

Important Points & Activities:

• Online Pledging: Special drives will be conducted for willing citizens to register their Aadhaar-authenticated pledges for organ and tissue donation via the NOTTO web portal (https://notto.abdm.gov.in/).
• Awareness Events: Offices are requested to organize Organ Donation Runs, pledge drives, webinars, and creative competitions (painting, slogan writing, poetry, and quizzes).
• Information Dissemination: Departments must utilize their official websites, social media handles, newsletters, and digital display boards to share IEC (Information, Education, and Communication) materials available on the NOTTO website.
• Helpline Support: Employees requiring information or assistance with online pledging can contact the 24x7 NOTTO toll-free helpline at 1800-11-4770.
• The Pledge: Participants are encouraged to officially pledge to donate their organs/tissues post-demise and inspire their friends, family, and fellow citizens to do the same.

Conclusion

The "Jug Jug Jiyo Abhiyaan" is a clarion call for all Central Government Employees to lead by example. By actively participating and pledging to become organ donors, government servants can leave behind a life-saving legacy that will benefit those in critical need long after they are gone.

Download the Official Circular

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